The announcement that Sunday Ticket will be available through a streaming service continues to turn the tide for sports on streaming. Live sports already account for 30% of all CTV streaming. And the popularity of sports is clear as it enters among the wealth of content available on streaming. Sports leagues are taking note, making their services more accessible through services like Fubo TV, Hulu Live, or the aforementioned Thursday Night Football streaming on Amazon. 44% of cable subscribers say that they would cancel their packages if they had access to live sports, according to a survey by Magnite. Streaming content is famously on-demand compared to its linear counterpart, but as more people decide to cut the cord, everything from live events to sports and award shows are looking to find their place in the CTV universe.Ĭable subscribers often cite sports as their reason for holding on to their expensive subscriptions. Last week’s announcement that NFL’s Sunday Ticket will likely be moving to a streaming service shouldn’t surprise those following the growth of Connected TV and the slow shift of sports to follow. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder While the NFL made early moves to sell Thursday Night Football distribution rights to Amazon way back in 2017, they aren’t done yet. As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Until recent years, it was near impossible to catch your favorite team live on streaming. Sports are the common reason TV viewers are hanging on to their cable subscriptions.
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